Corporate Social Responsibility Degree Essay Example | Topics and Well Written Essays - 1000 words

Corporate Social Responsibility Degree - Essay Example But, I would like to say that these employees consist of only internal society of the corporation and there is an external society too out side of our corporation's four corners. In addition to selling our brand products at home, we have been regularly exporting our items to far and wide places in the world, especially Asian and African countries, indicating strongly that our fortunes are heavily linked to those people. But, take a look at I propose that our company should take the lead at least this year in effectively fulfilling our CSR. As a first step toward this, the management should form a separate CSR wing at our corporate office for identifying proper areas of CSR at home and abroad. As a senior employee of the company, I assure you full cooperation from the employees in keeping the commitment towards CSR. On our part, we are ready to contribute a bit financially too from our salaries to supplement your funding for our CSR projects. As a second step, our company should join hands with UK's major charity organisation Water Aid which has been providing safe drinking water, sanitation and hygienic education to the poorest of the poor people in some African and Asian countries (What we do, Where we work.). Using sustainable and practical technologies, Water Aid has 4 been closely working with locals in India, Bangladesh, Ethiopia, Ghana, Tanzania and some other needy countries to improve quality of life of the downtrodden. Several corporate companies have already joined hands with the Water Aid and been continuously sharing the honours in alleviating the sufferings of the underprivileged around the world. Let us also join them and share the honours along with several others. Yours sincerely Mr.X (Human Resources Division) 5 References: What we do, (Water Aid UK, London), retrieved January 10, 2006 from http://www.wateraid.org.uk/uk/default.asp 1 Dated 10-01-2006. To The President ABC Corporation London Venerable Sir, As an x-corporate division head of XYZ Corporation, I feel elated in formally seeking a placement in your prestigious organisation. I have a vast experience of 20 years in the company in executing Corporate Social Responsibility (CSR) projects at home and abroad. As you know very well, XYZ is the leader in CSR and known internationally for its commitment to the society. During my tenure as head of its CSR division, we have continuously implemented several CSR projects making the XYZ Corporation much 2 more popular. Of course, the reputation of xyz Corporation on its CSR front was due to the contribution of several of its employees who participated in the programmes. Your company

Brand community Essay Example | Topics and Well Written Essays - 2500 words

Brand community - Essay Example Brand community is a set of individuals who relate to each other for their interest in some brand or product (Flavià ¡n & Guinalà ­u, 2005). Such brand communities have become the focus of attention for marketers of all products and services. Sports and particularly football has become big business, drawing the attention to brand communities. The brands communities, according to Seo et al., are not bound by personal relations but are based on looser, more impersonal links. The strength of the community and the members’ identification with the community are associated with consumers’ consumption of the core product or product augmentations or brand extensions. The members of the community feel an intrinsic connection with one another which Muniz, Albert and O’Guinn describe as ‘consciousness of kind’ – a shared consciousness, a way of thinking about things that is more than shared attitudes. Such communities also share rituals and traditions and they have a sense of moral responsibility to the community as a whole and to the individual members. This sense of morality can in times of threat, protect the community and produce collective action. A community forms because of certain shared traditions, rituals, behavior patterns or values. According to Muniz and Schau (2005) religious a ffiliation are vital to brand communities. Consumer behavior thus depends on the individual society and its characteristics. The character and structure of the communities are further affected by the commercial and mass-mediated ethos. Brand communities are different from subcultures although they may have some commonalities. The meaning that sub-cultures create stand in opposition or indifference to the meanings that is generally accepted. Brand communities are united by their commonalities and they are communities of limited liability (Muniz, Albert and O’Guinn). They are legitimate forms of community